How to improve your Exhibiting Experience (Guest Blog)

Although digital marketing has sky-rocketed, we still need the traditional forms of marketing to build success. Harnessing the benefits of digital marketing is no doubt becoming fundamental to the success of a business, but exhibition shows are still a great way to communicate directly, and advertise to your target market. Exhibition shows are usually focused on a specific industry, so showcasing your business during exhibitions poses obvious potential benefits to your company.

The difficulty with all marketing is how to do it well enough to outshine your competitors. Trade shows are no different. Given that exhibitions are usually industry specific, you have the challenge of standing out in a crowd that’s full of businesses offering similar products or services to you. Marler Haley Banner Stands can help highlight your brand values and offerings while setting your business apart.

Don’t Neglect the Importance of Design

The thing that’s going to attract a potential customer query is first achieved by making sure your exhibition stand looks great. Aside from being visually pleasing, your stand design needs to showcase your company, products and values. All you need to do once you’ve attracted queries is to dazzle them with your charm, and you might just have won yourself some new business.

  • Make sure stand designs suit your business –individual businesses require unique designs that reflect their product offering while looking impressive. It’s no easy task for inexperienced designers, which is why professional assistance is recommended. The imagery needs to reflect your values and key messaging.
  • Keep it simple – Your design should convey useful information, but it shouldn’t try to turn every aspect of your business into some kind of novel. Many of your potential customers will take a glance at your text-heavy design and simply ignore it because they’d rather not stand there reading for 15 minutes. Text featured on banners should remain simple and concise as well as conveying the key points you want to tell customers.
  • Think about the banners you require – Some exhibition show stands are more difficult to assemble than others. Similarly, some stands could potentially survive longer than other materials, and some may be more adaptable depending on the size of the exhibition. Consider how many employees you have at your disposal, how often you wish to use the same stand and whether it needs to be suited to the outdoors.

Exhibitions needn’t be a pain if you choose an experienced company to offer expert advice. However, given the importance of the design, make sure you compare the experience and testimonials from the companies you are considering for your show needs.