Running any type of business, whether a small start-up or a well-established corporation, is extremely hard work and requires you to not only be dedicated but also to make intelligent business decisions – often on a limited budget. Taking advantage of advertising methods that are inexpensive is important and the perfect example of a cheap way to advertise is to use an online business directory to list your business. Thomson Local is an example of the type of directory that you should take advantage of and while medium and large businesses can also use it to advertise their contact details; it is especially great for smaller companies as it is an affordable way to promote your services.
Ensuring that your business is visible in such a competitive world is vital and is directly linked to your success. You will need to make sure that your potential clients find it easy to see who you are and what you are offering if you want to build up a base of clients and it is important to attract locally based customers, as these people will be the backbone of your company. Online directories are easy to find and Thomson Local is the perfect place for advertising your local business, whether you are a plumber or a builder looking to attract new customers.
Online Business Listings
You can’t grow a business until you have established it and taking advantage of online advertising channels is vital. You will also need to get a website built and have a social media presence but all of these things will require you to constantly work to maintain them. This is why they are different to using an online business directory, as once the listing is finished; you will only need to update or change it for the following reasons:
- If you move to a new location
- If you want to offer new services/products
- If you rebrand your business
Having an online business listing will work particularly well alongside a website, as Thomson Local allows you to put a link on their directory, which means you can increase the amount of site traffic your website generates.
Being able to save time and money when you run a small business is vital. In fact, these are both important things to focus on even when you run a larger, more established company and these are both things that you can achieve when you put up a business listing onto an online directory like Thomson Local.
Improve Your Visibility
Improving the visibility of your company is really important and getting exposure online is a great way to promote any type of business. The online world is an extremely competitive one and this means that if you don’t take advantage of things like Thomson Local’s online business directory, you can be sure that your competition is and you will likely miss out on getting new clients as other companies will be more visible than yours. Improving the visibility of any type of business is vital and you will need to make sure that your listing includes all of the following information in order for it to be productive:
- Opening times
- The services or products you offer
- Brief background
- Reasons to use your company, such as competitive prices or qualified employees
- Contact information, including an email address and telephone number
You will be able to target your audience by listing your business through an online directory, as they will specifically be looking for your services or products rather than you cold calling.
Boost Your Brand Awareness
You can also boost your brand awareness by advertising your services via an online business directory and developing a brand image is extremely important when you run a small business that you want to establish and grow. You will need your clients to feel a sense of familiarity with your brand and this can be achieved by ensuring you take advantage of every possible advertising medium, from online business directories to your website.
You will need to put an image of your brand logo alongside your listing and ensure that you include the name of your company, as well as other details about what you are offering. The idea behind boosting your brand awareness is to get people to feel connected to your brand and to encourage clients to want to contact you as they will recognise your brand – this recognition can quickly turn into a feeling of trust, which will help you to build a base of loyal customers.
It is important to take advantage of inexpensive advertising methods, such as online business directories so that you can spend your limited budget on other online marketing methods, like a website and social media management.
Here are some of the benefits to taking advantage of inexpensive advertising methods:
- You won’t drain your limited financial resources
- It allows you to spend more on other advertising channels
- It increases your exposure
Local business listings can be a major marketing tool for all types and sizes of businesses and as they are local in their nature; they allow you to build up a base of customers that you can then use to grow your business from.
Your business will be listed according to the services you offer or the products that you sell, and where you are based and the areas that you cover are really important to your clients. For example, if someone wants to hire a plumber or an electrician, then they will look for someone located close by rather than someone that is based hours away, so take this into consideration when you create your listing by clearly stating the areas that you cover.
It is vital to ensure that your business is competitive and this means you will need to market your business using every possible method, so that you can improve your brand’s visibility without breaking the bank.