Top 5 Applications for Building a Social Media Monitoring Hub (Guest Blog)

You are probably aware of the growing importance of the role of social media in online marketing  and you’ve heard of the latest “in” thing: the social media command centre. A command centre enables you to effectively and efficiently manage your various social media accounts including your company website and blog), actively engage your audience on all platforms, and continually provide your audience with relevant information. Here are ten useful applications that can get you started in building your own social media command centre:

1. Hootsuite

The biggest advantage of this application is that it is compatible with practically all of the popular social media sites. You’ll also be sure to appreciate the fact that it can manage several different accounts on a single dashboard. This gives you the ability to manage interactions on your Facebook, Twitter, and LinkedIn accounts simultaneously. You can even manage your WordPress blog, Tumblr, Instagram, and YouTube accounts on this platform. You can also schedule posts and make use of attractive analytics on your Hootsuite account.

Hootsuite has the advantage of being compatible with almost all of the popular social media sites.

2. WordPress

This application provides you with a simple way of creating and maintaining a company blog. One of the best things about this app is that it makes it easy for users to post and edit blog entries. It is also very easy to post, edit, and moderate the comments on this blog platform. The moderation function is indeed important, as it allows you to keep your brand’s reputation well under control. It also boasts a wide array of customization options, which any blogger will be sure to appreciate. There’s even a mobile version that enables you to write, edit, and upload photos or videos on-the-go. The initial set-up process may be a bit time-consuming, but the benefits you get might well be worth the time.

3. Tumblr

This application can be very useful for quick content posting. It also has the advantage of a user-friendly back end and promotes content sharing, which is definitely something you want to encourage. If you want to promote content that’s highly visual and contains limited text, then this micro-blogging platform is definitely something you’ll find useful. It also allows you to target content towards a specific audience via hashtag keywords, and you would be glad to know that getting started is extremely easy on this platform.

The good thing about Tumblr is that it promotes content sharing and has a user-friendly back end.

4. Flipboard

This application allows you to compile all your content in a single app that’s easily accessible and it does so with such an efficient layout. What you need to note as regards this application is that it isn’t designed for content creation, which means it is useful only for sharing purposes. You can also use it to keep track of industry sources, the latest news, and other industry-related blogs. It also connects to social networks, which gives you the opportunity to browse through a variety of content until you identify one you want to share via your social media accounts.

5. TweetCaster

This application offers loads of useful features and provides support to multiple Twitter accounts. Naturally, it comes with the basic functions like scheduling tweets and cross-posting to Facebook. Other than that, though, it also offers such features as the Search Party, which allows you to perform a targeted search for specific tweets. There’s also a feature that allows you to organize your followers as well as a feature that lets you hide people and trends without actually unfollowing them. You can even add captions and special effects to your photos using this application. The downside, of course, is that it only works with Twitter.


Emma-Julie Fox writes for Pitstop Media Inc , a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact